Privacy Policy – 77sx

1. Introduction

77sx ("we", "us", "our") is committed to protecting the privacy and personal data of all users who access the 77sx Platform at 77sx.vip ("Platform"). This Privacy Policy ("Policy") describes how we collect, use, store, and protect your personal data when you register an account, access the Platform, or interact with any 77sx service.

This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference. By registering a 77sx account or continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.

We take data privacy seriously. If you have questions at any point, please contact us using the details in Section 15.

2. Data We Collect

77sx collects personal data in two primary ways: data you provide to us directly, and data we collect automatically through your use of the Platform.

Data you provide directly:

• Full legal name and date of birth (provided during registration).
• Mobile number (used as your primary account identifier on 77sx).
• Account credentials (username, password – stored in hashed form; we never store plain-text passwords).
• KYC documents: national identity card (CNIC), passport, or other government-issued identification, and/or proof of address documents where requested.
• Payment information: JazzCash or Easypaisa mobile wallet numbers, bank account details (HBL, UBL, Meezan Bank, Bank Alfalah, or other), or USDT wallet addresses used for deposits and withdrawals.
• Communications: messages, emails, and any other correspondence you send to 77sx support.

Data collected automatically:

• Device information: device type, operating system, browser type and version.
• Network information: IP address, mobile network operator, geographic location (city/region level) derived from IP.
• Session data: login timestamps, pages visited, games played, bets placed, session duration.
• Transaction data: deposit and withdrawal history, bet history, bonus usage.
• Cookie and tracking data (see Section 8).

3. How We Use Your Data

77sx processes your personal data for the following purposes:

• Account management: To create, maintain, and manage your 77sx account, including authentication and password reset services.
• Service delivery: To process PKR deposits and withdrawals via JazzCash, Easypaisa, and bank transfer; to provide access to cricket betting, live casino, and slot games; and to deliver associated services.
• Age and identity verification (KYC): To comply with our obligations to verify that all 77sx users are aged 18 or above, and to verify that withdrawal requests are fulfilled to the correct account holder.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, multi-accounting, and other prohibited conduct.
• Responsible gaming: To identify patterns of gambling behaviour that may indicate problem gambling, and to administer deposit limits, loss limits, cooling-off periods, and self-exclusion requests.
• Legal compliance: To comply with applicable laws, regulatory requirements, and legitimate requests from law enforcement or regulatory authorities.
• Customer support: To respond to your queries, complaints, and requests submitted to the 77sx support team.
• Marketing: With your consent, to send promotional offers, bonus notifications, and news relevant to your use of 77sx. You may withdraw consent at any time (see Section 10).
• Platform improvement: To analyse usage patterns, troubleshoot technical issues, and improve the 77sx user experience across devices including mobile.

4. Legal Basis for Processing

77sx processes your personal data on the following legal grounds:

• Contractual necessity: Processing is necessary to perform the contract between you and 77sx – i.e., to provide the Platform services you have registered to use.
• Legal obligation: Processing is necessary for 77sx to comply with applicable legal requirements, including age verification, anti-money laundering (AML) obligations, and fraud prevention requirements.
• Legitimate interests: 77sx has legitimate interests in securing the Platform, preventing fraud, improving services, and maintaining the integrity of our gaming environment, provided such interests are not overridden by your fundamental rights and freedoms.
• Consent: Where processing is based on consent (such as marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

5. Sharing Your Data

77sx does not sell, rent, or trade your personal data to any third party for their own commercial purposes. We share personal data only in the following limited circumstances:

• Payment processors: JazzCash, Easypaisa, and banking partners (HBL, UBL, Meezan Bank, Bank Alfalah) receive payment data strictly as necessary to process transactions.
• KYC and identity verification providers: Third-party verification services may receive your identity documents for the purpose of age and identity verification in connection with your 77sx account.
• Fraud detection and security services: Specialist service providers may receive data to assist in identifying and preventing fraudulent activity on the Platform.
• Game providers: Casino game studios (such as Pragmatic Play, Evolution Gaming, PG Soft) may receive session and gameplay data required to operate their games on the 77sx Platform.
• Legal and regulatory authorities: 77sx may disclose personal data to competent authorities where required by applicable law, court order, or legitimate regulatory request.
• Business transfers: In the event of a merger, acquisition, or sale of 77sx assets, personal data may be transferred to the acquiring entity, subject to equivalent privacy protections.

All third parties with whom 77sx shares data are required to process that data solely for the specified purpose and in accordance with applicable data protection standards.

6. Data Retention

77sx retains personal data for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law. Typical retention periods are as follows:

• Active account data: Retained for the duration of your 77sx account and for a minimum of five (5) years following account closure, in accordance with AML and KYC record-keeping obligations.
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction.
• KYC documents: Retained for five (5) years from account closure or as required by applicable law, whichever is longer.
• Support correspondence: Retained for up to three (3) years from the date of each communication.
• Marketing data: Retained until you withdraw consent or for up to two (2) years of Platform inactivity, whichever occurs first.

After applicable retention periods expire, personal data will be securely deleted or anonymised.

7. Data Security

77sx implements industry-standard technical and organisational security measures to protect personal data from unauthorised access, disclosure, alteration, or destruction. Key measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your browser or app and the 77sx Platform.
• One-way cryptographic hashing of all account passwords – plain-text passwords are never stored.
• Strict access controls ensuring that personal data is accessible only to authorised 77sx staff on a need-to-know basis.
• Regular security assessments and penetration testing of Platform infrastructure.
• Two-factor authentication (via SMS OTP) for sensitive account actions, including withdrawals.

While 77sx takes all reasonable steps to protect your data, no internet-based system is entirely immune to risk. In the event of a data breach affecting your rights, we will notify affected users in accordance with applicable legal requirements.

8. Cookies & Tracking

77sx uses cookies and similar tracking technologies on the Platform. Cookies are small text files placed on your device by your browser. We use the following categories of cookies:

• Essential cookies: Required for the Platform to function. These include session cookies that maintain your logged-in state and security cookies that protect against cross-site request forgery. These cannot be disabled.
• Analytics cookies: Used to understand how users navigate and interact with the 77sx Platform. Data is aggregated and anonymised. These are activated only where you have provided consent.
• Preference cookies: Store your Platform preferences such as language and display settings.

You can manage or disable non-essential cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the 77sx Platform. We do not use cookies to serve third-party advertising or to track your activity across other websites.

9. Your Rights

Subject to applicable law and certain conditions, you have the following rights regarding your personal data held by 77sx:

• Right of access: You may request a copy of the personal data 77sx holds about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal data.
• Right to erasure: You may request deletion of your personal data, subject to legal retention obligations (e.g., AML record-keeping requirements that override erasure requests).
• Right to restrict processing: You may request that 77sx restrict the processing of your data in certain circumstances.
• Right to data portability: You may request a copy of data you have provided to 77sx in a structured, machine-readable format.
• Right to object: You may object to processing based on legitimate interests, including direct marketing.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact the 77sx support team (see Section 15). We will respond to all valid requests within a reasonable period and in any event within 30 days of receipt. We may need to verify your identity before processing certain requests.

10. Marketing Communications

With your consent, 77sx may send you promotional communications regarding bonuses, new games, cricket betting offers, PSL promotions, and other Platform news via SMS or email. You can withdraw your consent to marketing communications at any time by:

• Updating your preferences in your 77sx account settings; or
• Contacting the 77sx support team with a request to unsubscribe.

Withdrawal of marketing consent does not affect the delivery of transactional communications (such as deposit confirmations, withdrawal notifications, or account security alerts), which are sent as necessary to operate your 77sx account.

11. Children's Privacy

77sx is strictly an 18+ platform. We do not knowingly collect personal data from, or provide services to, individuals under 18 years of age. Age verification is conducted during registration and may be requested at any time. If we become aware that personal data has been collected from a user under 18, we will promptly close the associated account and delete all related personal data.

If you are a parent or guardian and believe your child has created a 77sx account, please contact us immediately using the details in Section 15.

12. International Data Transfers

In order to provide Platform services, 77sx may transfer personal data to servers and service providers located outside Pakistan. Where such transfers occur, 77sx takes appropriate steps to ensure that personal data is protected to a standard consistent with this Policy, including through the use of contractual safeguards with third-party data processors.

By using the 77sx Platform, you acknowledge and consent to the transfer of your personal data as described above.

13. Third-Party Links

The 77sx Platform may contain references to third-party game providers and service partners. This Policy applies solely to data processed by 77sx. 77sx does not control and is not responsible for the privacy practices of third-party game studios or payment processors. We encourage you to review the privacy policies of any third parties whose services you access in connection with the 77sx Platform.

14. Changes to This Policy

77sx reserves the right to update or amend this Privacy Policy at any time. Material changes will be notified to users via email to the registered account address or via a prominent notice on the Platform. The date of the most recent revision is displayed at the top of this page.

Your continued use of the 77sx Platform following notification of changes constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically to stay informed about how we protect your data.

15. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or need to report a concern regarding the handling of your personal data, please contact the 77sx support team. Our team is available 24 hours a day, 7 days a week.

Email: [email protected]

Please mark your email subject "Privacy Request" or "Data Rights" for priority handling by our data team. We will acknowledge your request within 5 business days and provide a substantive response within 30 days.